Privacy policy

 This privacy policy describes how your personal information is collected, used and shared when you visit www.silkappeal.nl (hereinafter referred to as “silkappeal.nl” or “our site”) or make a purchase.

PERSONAL INFORMATION WE COLLECT

When you visit silkappeal.nl, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. In addition, as you browse our site, we collect information about the individual web pages or products you view, what websites or search terms referred you to silkappeal.nl, and information about how you interact with our site. We refer to this automatically collected information as "device information."

We collect device data by using the following technologies:

• "Cookies" are data files placed on your device or computer and often contain an anonymous unique identifier. For more information about cookies and how to disable cookies, please visit http://www.allaboutcookies.org.
• "Log files" track actions that take place on the silkappeal.nl and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
• "Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse silkappeal.nl. In addition, when you make a purchase or attempt to make a purchase through silkappeal.nl, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and other necessary information, in order to enable payment through the options provided), e-mail address and telephone number. We refer to this information as "order information".

When we talk about “personal information” in this privacy policy, we are talking about both device information and order information.

HOW DO WE USE YOUR PERSONAL DATA?

We use the order information that we generally collect to fulfill orders placed through silkappeal.nl (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). In addition, we use this order information to:

• communicate with you,
• when in line with the preferences you have shared with us, provide you with information or advertisements related to our products or services.
• screen our orders for possible risk or fraud
• we use the device information we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our site (for example, by generating analytics about how our customers browse and communicate with silkappeal.nl and to assess/ tune the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL DATA

We share your personal information with third parties to help us use your personal information, as described above. For example, we use the Shopify platform to run our online store. (You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy). We use Google Analytics to help us understand how our customers use silkappeal.nl. (You can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy. You can also opt-out of Google Analytics here: https://tools.google. com/dlpage/gaoptout).

 

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

CONDUCT ADVERTISING

As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. 

You can opt out of targeted advertising on facebook, google and bing by using the following link (login required):

 

DO NOT FOLLOW

Please note that we do not change silkappeal.nl's data collection and usage practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us at the email address below.

In addition, if you are a European resident, we note that we are processing your information in order to fulfill contracts we may have with you (for example, if you place an order through silkappeal.nl), or otherwise to pursue our legitimate business interests aspirations listed above. Please note that your information will be transferred outside of Europe, including Canada and the United States.

STORAGE OF DATA

When you place an order via silkappeal.nl, we store your order information for our administration, unless you ask us to delete this information (after the statutory retention period has expired).

CHANGES

We may update this privacy policy from time to time, for example, to reflect changes to our policies or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy policy, if you have any questions or if you would like to make a complaint, please contact us by email at silkappealcontact@gmail.com.